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The project will launch in February 2021.

ORIVO and BioMar to Develop Next Generation DNA-Based Feed Analysis

 (NORWAY, 12/17/2020)

ORIVO has been granted funding from the Norwegian Research Council to develop the next generation DNA-based analysis for feed products and feed ingredients. Among the partners in the project is the Danish sustainable aquaculture feed producer, BioMar, who sees the value of evidence-based transparency in their industry.

Svein Erik Haugmo.

“The DNA-based analysis methods currently available in the market are either unreliable in  terms of quantifiability or unable to detect unknown species present in a sample. With this  project we aim to expand our existing analysis platform with a method that solves both these  issues. Our goal is to offer players in all parts of the feed value chain a tool to precisely  determine the species composition of their samples.” says ORIVO´s CEO Svein Erik Haugmo,  who thinks it is time to raise the bar and start moving to more evidence-based transparency  documentation. “There is no doubt that there is an increasing demand from modern  consumersfor more hard evidence such as laboratory test results. The tool we are developing  can be used by companies either to make sure that the products they are buying has the right  specifications, or to document sustainable sourcing to clients in a value chain where  transparency is becoming more and more important.” 

To help develop the analysis method, ORIVO has brought together a group of highly recognized academic and commercial organizations with different areas of expertise. “Complex challenges such as the ones we will be faced with in this project require a multidiscipline approach. We are both delighted and proud to be joined by such an excellent team of highly skilled researchers from organizationssuch as The Norwegian University of Life Sciences, SINTEF and Haploid AS” Says CTO in ORIVO and project manager, Erik Fuglseth.
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Erik Fuglseth.
One of the key stakeholders in the project is the Danish aquaculture feed producer BioMar. The company has been collaborating with ORIVO for many years already and Morten Holdorff Møjbæk, Global Sourcing Director believes the ability to document responsible sourcing through laboratory testing will be key in near future. "At BioMar we strive for full transparency and traceability throughout our supply chain. Sourcing raw materials like marine ingredients where there is overfishing of 33% of fish stocks comes with a huge responsibility and that is why knowing the identity of the fish species is critical to us. Having this verified through ORIVO´s testing platform adds a very important extra level of insurance for us. We are therefore glad to support the further development of this platform to expand its application areas and make it even more useful to us and our clients."

The project will launch in February 2021 and will last for three years, but ORIVO aims to  introduce the service to the market sooner. The first version is planned validated within 12  months after project launch and will be offered to key clients. Further improvements will be  implemented continuously and will address an increasingly broader market, including the pet  food industry. 


ORIVOhas delivered evidence-based testing and certification services to the global feed and supplement industry since 2014. The testing technology is based on proven NMR- and DNA technologies combined with strong database and analysis algorithms. ORIVO is able to verify marine species and region of origin via quality assured sampling protocols. Based in Molde, Norway, ORIVO serves the global markets independent 3rd party verification to meet the consumer demand for transparent and sustainable feed and supplements.


About BioMar

TheBioMar Group is one of the leading suppliers of high performance fish feed to the aquaculture industry. The main business areas are feed for salmon and trout in Norway, the United Kingdom, and Chile, and feed for trout, eel, sea bass, and sea bream in Continental Europe.

Source: BioMar

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